International Blueberry Organization
Global Trade Analysis
Historic Trends Forecasting
The IBO is a global organization bringing together leaders from around the blueberry world in all segments of the supply chain to advance the health and sustainability of the blueberry industry.
In the fast moving blueberry industry, having objective data that can help shed light on where the industry is today and where it is heading is crucial for companies investing in the growth consumers are demanding. The IBO’s role is to make this information available through the “Global State of the Blueberry Industry Report”.
Agronometrics took on the main responsibility for the production of the report, conducting interviews with key industry decision makers, helping to collect data from the organization's members and incorporating global trade statistics to help tell the global blueberry story. The report also includes an in-depth analysis by producing regions and production projections for the next four years.
As a complement to our work with the trade and production statistics, an in-depth analysis of the US markets was created focused on the organic markets as well as a deep dive into retail sales data. In the latter our study was able to bring to light the crucial relationship between the seasonality of growth in retail sales and the supply of different origins, hinting at a loss of growth due to quality issues.